Proposal

• Animal Abuse
• Smartphone disrupting face-to-face communication
• Social segregation ( Racial segregation)
• Verbal abuse

MR SAM: “Social segregation is an interesting issue to highlight and creating an awareness campaign would be a awesome”

I have added some more topics and is deciding which topic can synchronise with the execution better.

Execution to avoid:

• graphic design related (print ads , packaging , ambient ad)
• web design

Possible execution :

1. Video (TVC)
2. Motion Graphic
3. Animation  
4. Sound Design (Radio ad)
5. Mobile App

Microsite